Peter A. Villagomez is the founder of GenLife Legacy Group, a mission-driven insurance agency built on one core belief: every family deserves a plan, a purpose, and a protected legacy.

His passion for the industry wasn’t born in a classroom—it was shaped through real-life experiences that revealed how unprepared many families are when life takes an unexpected turn. Peter witnessed firsthand the financial and emotional strain that can happen when there is no plan in place. That moment became his turning point—and his purpose.

Through GenLife Legacy Group, he combines powerful financial strategies with a modern, relationship-first approach to sales and marketing. Known for his ability to simplify complex concepts, Peter helps clients understand not just what they have—but why it matters for their future and the generations that follow.

His expertise spans life insurance, retirement strategies, and wealth protection, but what truly sets him apart is how he shows up: with authenticity, urgency, and a deep commitment to service. Whether he’s working with a first-time client or mentoring a new agent, Peter leads with the mindset that this business is not about transactions—it’s about transformation.

Beyond serving clients, Peter is building a movement. He is passionate about developing leaders, scaling teams, and creating opportunities for others to grow within the industry. Through training, mentorship, and systems, he empowers agents to not only succeed financially—but to make a real impact in their communities.

At the heart of everything Peter does is a simple but powerful mission:

Protect families. Build legacies. Change lives—one generation at a time.